CLIENT

Chargrill Charlie’s

OVERVIEW

When Chargrill Charlie's came to us, we knew that this was going to be a super fun brand to collaborate with. Not only as they known for award-winning chargrill chickens, burgers, salads and gourmet catering but they also a brand that are not confined to the limits of just being a chicken shop.

When Chargrill Charlie's came to us, we knew that this was going
to be a super fun brand to collaborate with. Not only as they known
for award-winning chargrill chickens, burgers, salads and gourmet
catering but they also a brand that are not confined to the limits
of just being a chicken shop.

LOCKDOWN LEGENDS

COVID lockdowns rocked the food and wine scene. Restaurants and bars were forced to pause or pivot. Being a largely takeaway business,Chargrill Charlie’s was in a good position, but they wanted to do more.

Their pivot was in the launch of Local Flavours, which won the FavouriteFeel-Good Food Initiative in Time Out’s Time In Awards, a reader-votedcelebration of the best responses to the 2020 lockdown. The Local Flavours initiative saw Charlie’s collaborate with other restaurants to help keep them, and a chain of people: chefs, suppliers, delivery drivers and staff, afloat.

The first collab was with Redfern’s Kepos Street Kitchen, dishing up falafel,hummus and beef meatballs with Moroccan tomato ragu. Next up, BigSam Young, head chef of Merivale restaurant Lotus, turned out handmade lasagne al forno, with an Asian twist. Finally dessert queen Anna Polyviou, created cookie dough in three flavours for people to buy at Charlie’s and cook at home. It was an initiative we were excited to get behind, and had a tight turn around, but we went big creating the name and individual branding for each collaboration. This extended from digital design to photoshoots to packaging. Reactive, great and exciting. A project to be proud of, for all the right reasons.

COVID lockdowns rocked the food and wine scene. Restaurants and
bars were forced to pause or pivot. Being a largely takeaway business,Chargrill Charlie’s was in a good position, but they wanted to do more.

Their pivot was in the launch of Local Flavours, which won the FavouriteFeel-Good Food Initiative in Time Out’s Time In Awards, a reader-votedcelebration of the best responses to the 2020 lockdown. The LocalFlavours initiative saw Charlie’s collaborate with other restaurants to helpkeep them, and a chain of people: chefs, suppliers, delivery drivers and staff, afloat.

The first collab was with Redfern’s Kepos Street Kitchen, dishing up falafel,hummus and beef meatballs with Moroccan tomato ragu. Next up, BigSam Young, head chef of Merivale restaurant Lotus, turned out handmadelasagne al forno, with an Asian twist. Finally dessert queen Anna Polyviou, created cookie dough in three flavours for people to buy at Charlie’s and
cook at home. It was an initiative we were excited to get behind, and had
a tight turn around, but we went big creating the name and individual
branding for each collaboration. This extended from digital design to
photoshoots to packaging. Reactive, great and exciting. A project to be
proud of, for all the right reasons.

TESTIMONIAL

Nobody I’ve ever worked with outside of the business have
I ever enjoyed working with more. We are a passionate
and demanding bunch and Lauren at Just Sayin' Girl is as passionate about our business as we are. We have worked with Just Sayin' Girl for almost 3 years now (wow time
flies) and Lauren is exceptionally talented in all that she
does. Our brand and business has never been stronger
and without trying to sound ott there has to be an element
attributed to the talents of our style social media manager
and graphic designer.

The fact that we all love working so closely with loz is just
an added bonus. Do not hesitate to use Lauren to help build
your business her talents are exceptional.

Nobody I’ve ever worked with outside of the business haveI ever enjoyed working with more. We are a passionateand demanding bunch and Lauren at Just Sayin’ Girl is aspassionate about our business as we are. We have workedwith Just Sayin’ Girl for almost 3 years now (wow timeflies) and Lauren is exceptionally talented in all that shedoes. Our brand and business has never been strongerand without trying to sound ott there has to be an elementattributed to the talents of our style social media managerand graphic designer.The fact that we all love working so closely with loz is justan added bonus. Do not hesitate to use Lauren to help buildyour business her talents are exceptional.

- RYAN SHER
CLIENT

Chargrill Charlie’s

OVERVIEW

When Chargrill Charlie's came to us, we knew that this was going to be a super fun brand to collaborate with. Not only as they known for award-winning chargrill chickens, burgers, salads and gourmet catering but they also a brand that are not confined to the limits of just being a chicken shop.

Lockdown legends

COVID lockdowns rocked the food and wine scene. Restaurants and bars were forced to pause or pivot. Being a largely takeaway business, Chargrill Charlie’s was in a good position, but they wanted to do more.

Their pivot was in the launch of Local Flavours, which won the Favourite Feel-Good Food Initiative in Time Out’s Time In Awards, a reader-voted celebration of the best responses to the 2020 lockdown. The Local Flavours initiative saw Charlie's collaborate with other restaurants to help keep them, and a chain of people: chefs, suppliers, delivery drivers and staff, afloat.

The first collab was with Redfern’s Kepos Street Kitchen, dishing up falafel, hummus and beef meatballs with Moroccan tomato ragu. Next up, Big Sam Young, head chef of Merivale restaurant Lotus, turned out handmade lasagne al forno, with an Asian twist. Finally dessert queen Anna Polyviou, created cookie dough in three flavours for people to buy at Charlie’s and cook at home. It was an initiative we were excited to get behind, and had a tight turn around, but we went big creating the name and individual branding for each collaboration. This extended from digital design to photoshoots to packaging. Reactive, great and exciting. A project to be proud of, for all the right reasons.

TESTIMONIAL

Nobody I’ve ever worked with outside of the business have I ever enjoyed working with more. We are a passionate and demanding bunch and Lauren at Just Sayin' Girl is as passionate about our business as we are. We have worked with Just Sayin' Girl for almost 3 years now (wow time flies) and Lauren is exceptionally talented in all that she does. Our brand and business has never been stronger and without trying to sound ott there has to be an element attributed to the talents of our style social media manager and graphic designer.

The fact that we all love working so closely with loz is just an added bonus. Do not hesitate to use Lauren to help build your business her talents are exceptional.

- RYAN SHER
CLIENT

Chargrill Charlie’s

OVERVIEW

Good food for the neighbourhood

Chargrill Charlie’s is synonymous with family-style cooking in Sydney and beyond. We started working together at the beginning of their brand boom, with content creation for their social channels in 2018. We provided design and illustrations for their apps and other marketing material, then together, we started to think big. Brand presence was our focus. Making them more than just a chicken shop. Making them iconic. An institution. We developed merchandise and launch campaigns that gave each store a unique identity, focusing on the location and its community.

Lockdown legends

COVID lockdowns rocked the food and wine scene. Restaurants and bars were forced to pause or pivot. Being a largely takeaway business, Chargrill Charlie’s was in a good position, but they wanted to do more. Their pivot was in the launch of Local Flavours, which won the Favourite Feel-Good Food Initiative in Time Out’s Time In Awards, a reader-voted celebration of the best responses to the 2020 lockdown. The Local Flavours initiative saw Charlie's collaborate with other restaurants to help keep them, and a chain of people: chefs, suppliers, delivery drivers and staff, afloat. The first collab was with Redfern’s Kepos Street Kitchen, dishing up falafel, hummus and beef meatballs with Moroccan tomato ragu. Next up, Big Sam Young, head chef of Merivale restaurant Lotus, turned out handmade lasagne al forno, with an Asian twist. Finally dessert queen Anna Polyviou, created cookie dough in three flavours for people to buy at Charlie’s and cook at home. It was an initiative we were excited to get behind, and had a tight turn around, but we went big creating the name and individual branding for each collaboration. This extended from digital design to photoshoots to packaging. Reactive, great and exciting. A project to be proud of, for all the right reasons.

TESTIMONIAL

Nobody I’ve ever worked with outside of the business have I ever enjoyed working with more. We are a passionate and demanding bunch and Lauren at Just Sayin' Girl is as passionate about our business as we are. We have worked with Just Sayin' Girl for almost 3 years now (wow time flies) and Lauren is exceptionally talented in all that she does. Our brand and business has never been stronger and without trying to sound ott there has to be an element attributed to the talents of our style social media manager and graphic designer.

The fact that we all love working so closely with loz is just an added bonus. Do not hesitate to use Lauren to help build your business her talents are exceptional.

- RYAN SHER